Alison Dent

Allan Caslick

Allan Caslick - Australia

COMPETITION
In the US alone, there are 162 million Internet users age 14 and higher. 71% of them are using the Internet to search, learn about or compare products and services. 56% - or more than 80 million people - are Internet buyers. Businesses know that Internet users are a great market because they are actively looking for a product or service and are ready to make a commitment. So, businesses are promoting their web sites aggressively, constantly trying to improve their ranking. The most successful Internet marketers go beyond that, analyzing users behaviors in depth, making changes in their web site content on a regular basis according to their overall marketing and branding strategy.



Allan Caslick